Cynthia Ambrose has been a teacher, assistant principal, principal, and district administrator in public schools in South Carolina. She currently serves as Chief Academic Officer for Horry County Schools in coastal South Carolina. A trained Baldridge National Examiner, she has long had an interest in criteria, assessments, tools and training components of continuous improvement models and their impact on schools and districts. As a result of her work with Baldrige the district has developed processes and protocols for increased accountability and efficiency. An advocate of harnessing technology to power instruction, the Learning Services’ team are currently working to roll out a personalized- digital learning initiative focusing on utilizing a blended learning model to personalize instruction for the district’s 41,000 students.